Case study · Web3 / NFT
Death Corp Piggies. Half a million dollars in 90 days.
A napkin sketch turned into a full web3 IP — story, lore, art direction, 3,333 NFTs, brand identity, a mint site, and a community grown from zero — that raised half a million dollars in 90 days.
The challenge
Death Corp came to us with a napkin sketch and a name — an apocalyptic pig IP with no story, no art, and no audience.
To launch in web3 it needed everything at once: a universe people believed in, art worth collecting, the tech to mint it, and a community big enough to sell through — all built from zero, and fast.
The strategy
Build a universe, not a collection
Before a single pig was drawn we wrote the world — the lore, the factions, the apocalypse — so every NFT meant something and the community had a story worth belonging to.
Art direction with a point of view
A distinct, unapologetic visual language for the piggies — grimy, funny, and collectible — built to stand out in a sea of generic PFP projects.
Engineer the hype loop
Trailers, teasers, and a daily content cadence on X and Discord turned strangers into a community, and the community into mint-day demand.
The execution
Story & lore
A full narrative bible — the world, the characters, the conflict — giving the IP depth far beyond a profile picture.
3,333 NFTs
A complete generative collection — traits, rarity, and art direction — produced and prepped for a clean mint.
Brand & mint site
A full identity system plus a custom mint website with smart-contract integration, built to hold up under launch-day traffic.
Trailers & community
Cinematic trailers and a zero-to-thousands community engine across X and Discord, all building toward the announcement.
The results
From a napkin sketch to a half-million-dollar IP in three months — a fully realized world, a sold-through collection, and a community that still carries the brand.
We handed them a sketch and a name. They handed back a universe — and half a million dollars in 90 days.
What's next
- 01Season 2 art drop and lore expansion.
- 02Holder-only merch and IRL activations.
- 03Cross-chain expansion and new community quests.
Want results like these?
We build creative systems that compound. Let's talk about yours.
Book a discovery call →