Case study · Entertainment / Hospitality
Mana Bay. 3.5M impressions and 2× footfall in 90 days.
A 360° entertainment campaign for Bangladesh's largest water park — cinematic storytelling, influencer waves, and paid media that turned online reach into real-world crowds.
The challenge
Mana Bay was thriving offline but under-performing online.
Fragmented visuals, inconsistent messaging, and unstructured influencer efforts meant the digital energy didn't match the real-world experience. The job was to turn the park's excitement into a measurable content system.
The strategy
Identity and cadence
A vibrant visual language built on sunlight, motion, and community — paired with a Notion-based calendar for daily execution.
Narrative pillars
Three pillars structured the content: cinematic storytelling (90s hero film), creator waves (14 UGC influencers), and social momentum (ads and static posts).
Measure and optimize
Iterative ad testing across Meta and TikTok, with conversions tracked via promo codes and real footfall data.
The execution
Hero film
A 90-second cinematic ad — energetic, family-friendly, color-graded in turquoise and sunset orange — repurposed into 6s and 15s variants.
Influencer program
14 creators across travel and lifestyle generated 3.5M impressions. We handled briefing, editing, and whitelisting end-to-end.
Ad campaign
230+ assets across formats. CPA improved ~28% versus previous self-run campaigns.
Press and community
Lifestyle press features and on-site UGC loops bridged digital and physical engagement.
Creative gallery
Short-form reels
Magical Place
Waterpark
Cabana Life
Social statics
The results
In three months Mana Bay became a national movement — 3.5M impressions, hundreds of UGC tags, and real-world growth driven by a systematic creative engine.
TWC is the best company we've ever worked with — incredible communication, seamless execution, and creative vision that understood our audience better than we did.
What's next
- 01Season 2 creator program with international influencers.
- 02Membership and loyalty initiatives driven by UGC.
- 03AI-assisted campaign forecasting for next summer.
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