Case study · Retail / Lifestyle
Yoyoso. Turning retail aisles into shareable moments.
A lifestyle retail brand brought to life through influencer storytelling, aesthetic UGC, and in-store design — connecting online trends to real-world traffic.
The challenge
Yoyoso wanted to connect its vibrant in-store energy with a cohesive digital identity.
The brand had loyal shoppers but scattered aesthetics — influencer work felt disjointed, and store visuals weren't reinforcing the online narrative. We set out to unify its look, language, and performance.
The strategy
Hero collaboration
A top lifestyle influencer (2.5M reach) anchored the campaign with a "Shop With Me" hero film that embodied Yoyoso's soft, joyful aesthetic.
UGC series
Six creators across lifestyle, beauty, and home goods — each producing a shopping haul, review, and aesthetic placement to sustain daily momentum.
Visual merchandising
In-store displays and signage matching the pastel palette and tone of the digital campaign — bridging online inspiration with physical retail.
The execution
Influencer hero film
A bright, lifestyle-driven "Shop With Me" video combining handheld storytelling with cinematic in-store shots.
UGC creator network
Six creators × three formats = 18 anchor videos (plus edits). Combined reach ≈2.5M, average engagement 5.1%.
Aesthetic reels and static ads
80+ deliverables with pastel color correction. CTR up 22%, CPA down 24% versus the previous benchmark.
In-store design system
Modular POS kits and window visuals that made every aisle an Instagrammable moment.
Creative gallery
Social reels
The results
In eight weeks Yoyoso grew footfall by 40%, lifted online engagement by 32%, and unified its brand from social feeds to storefronts through design consistency and creator authenticity.
TWC elevated Yoyoso into a lifestyle experience — not just a store. Their blend of influencer culture and design precision changed how we see retail marketing.
What's next
- 01Seasonal creator-led drops aligned with product themes.
- 02UGC-to-ad automation for social commerce.
- 03Rollout of the retail aesthetic guide to new stores.
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